Privacy policy

Last updated: November 2026.

Who we are

S&K Group Holdings Ltd (company number 16703925, Unit 1 Hembs Crescent, Great Barr, Birmingham B43 5DG) is the data controller for personal data collected through this website, including enquiries, guide price requests and live chat. S&K Property Investments and Improvement Ltd (company number 16932889), which trades as Rear Extensions, is the controller for quotations, contracts and job records once you become a customer.

What we collect and why

• Enquiry and guide price forms: name, phone, email, postcode, the extension you are planning and any message, plus the page you sent it from. We use these to reply, arrange a site visit and prepare a quotation (legitimate interests and steps before entering a contract).
• Guide price tool answers: stored only in your own browser until you send them, then deleted from your browser.
• Live chat (Tawk.to): anything you type in chat and the pre-chat details you give. Chat only loads after you accept all cookies or click Live chat. Chat history is kept for up to 24 months.
• Analytics (Google Analytics 4): only if you accept, to understand how the site is used (consent).
• Calls, emails and WhatsApp messages you send us, to reply and arrange your visit (legitimate interests).

Our lawful bases

We reply to enquiries and prepare quotations under legitimate interests and steps you ask us to take before a contract. Analytics and live chat cookies only run with your consent. You can withdraw consent at any time with the "Cookie settings" button in the footer; this does not affect anything done before you withdrew it.

Who we share it with

Web3Forms (form delivery), Tawk.to (live chat), Google (analytics, if accepted), WhatsApp, run by Meta (if you message us there), Netlify (website hosting), Higgsfield and its CloudFront content delivery network (homepage video, if accepted), our email and telephone providers, and the vetted building team for your area, so they can arrange your visit and carry out the work under contract to us. We do not sell your data.

How long we keep it

Enquiries that do not become jobs: up to 24 months. Live chat history: up to 24 months. Google Analytics data: 14 months. Web3Forms passes form messages to our inbox and keeps only its own delivery records, under its privacy policy. Customer records: six years after the job ends, for legal and warranty purposes.

Your rights

You can ask for a copy of your data, ask us to correct or delete it, object to or restrict how we use it, withdraw consent, and ask for data you gave us in a portable format. Email info@rear-extensions.co.uk. You can also complain to the Information Commissioner's Office (ico.org.uk).

International transfers

Some providers process data outside the UK; where they do, they rely on UK adequacy regulations or approved contractual safeguards.